Edward Avedis Fashion Collection
Store Hours:
Monday-Saturday 10am-6pm
Sunday - Closed
We are the personal Jeweler of many.
It is time we become yours!
Generations of Tradition
It was in 1967 Edward “Eddie” Guerboian migrated to America after the untimely death of his father. He chose to live in Santa Monica and continue with his family tradition of creating unique jewelry and watch designs. His expertise and love of precious materials is evident throughout his establishment. Eddie’s loyalty and excellent customer service to his clients is exemplary.

Readers Fine Jewelers was established in Santa Monica over 70 years ago and acquired by Eddie Guerboian in 1967. Eddie is the “5th generation” in his family to continue with the Guerboian heritage of jewelry craftsmanship.
The family operated business was recently joined by his son, Avedis “Avo” and continues to excel in showcasing a collection of unique fine jewelry, including European collections of platinum, 18K and 14K gold, diamond and gemstone designs, along with an array of fine watches and silver jewelry. Readers’ provides custom designing, and a variety of jewelry and watch services on its premises. Readers’ has a wonderful, long standing relationship with the Westside community. Owner and President, Edward “Eddie” Guerboian, has carried the tradition of giving back to the community that has supported Readers throughout the years, making it the largest family owned jewelry store in Santa Monica’.

Through the generations, Readers has maintained its goal: “to provide its loyal customers with quality products at competitive prices backed by first class service”.

© 2010 Readers Fine Jewelers - The Largest Family Owned Jewelry Store in Santa Monica!
331 Wilshire Boulevard, Santa Monica, CA 90401, Ph. 310.451.1349
Two Hours Free parking in 4th street Parking Structur
e


Engagement Rings
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