The family operated business was recently joined by his son, Avedis “Avo” and continues to excel in showcasing a collection of unique fine jewelry, including European collections of platinum, 18K and 14K gold, diamond and gemstone designs, along with an array of fine watches and silver jewelry. Readers’ provides custom designing, and a variety of jewelry and watch services on its premises. Readers’ has a wonderful, long standing relationship with the Westside community. Owner and President, Edward “Eddie” Guerboian, has carried the tradition of giving back to the community that has supported Readers throughout the years, making it the “largest family owned jewelry store in Santa Monica’.
Through the generations, Readers has maintained its goal: “to provide its loyal customers with quality products at competitive prices backed by first class service”.