At Readers Fine Jewelry, 5th Generation we respect our customers and understand that you are concerned about privacy, so we've instituted policies intended to ensure that your personal information is handled safely and responsibly. We also have posted this privacy policy to let you know what kind of information we collect, how it is handled, with whom it may be shared, what choices you have regarding our use of your information and how you may access some of the data you provide to us.

What Information Do We Collect?
We collect various types of information depending upon how you use our site. We gather this information through email requests, responses to surveys, entries to sweepstakes/contests or other solicitations.
• When you order from us, we collect your name, address, e-mail address, phone number and credit card number (with expiration date). We also gather information on the person who will receive any gift you send (e.g., that person's name and address) and retain a record of your purchases.
• When you request to be on our mailing list (for e-mail or regular mail), we collect your name, address, e-mail address and phone number.
• When you respond to a survey, or enter a sweepstakes or a contest on-line, we usually collect your name, address, e-mail address and phone number. We also may ask you for additional information, such as your age, interests, product preferences or zip code.
• When you submit a question to customer service, we need your e-mail address to respond, and you also may provide us with various types of information to allow us to answer your question.

Cookies
A cookie is a small piece of information sent by a website that is saved on your hard disk by your computer's browser. It holds information a site may need to interact with you and personalize your experience. At Jewelry Central, we use two kinds of cookies, session cookies and persistent cookies.

Session cookies exist only for as long as your browser remains open. Once you exit your browser, they go away. We use session cookies to maintain information we need to have in order for you to shop at Jewelry Central. For example, the Session_ID cookie that we ask your browser to hold retains the ID for your shopping bag. Without the Session_ID cookie, you cannot add merchandise to your bag or make any purchases.


How Is The Information Used?
We may use your information in a number of ways, including the following:
• To improve the content on our website. For example, we may use cookies to find out which parts of our site or our products are visited most often.
• For marketing and promotional purposes. We send out e-mails and direct mail
or catalogs to our customers about products or events that we think may be of interest to them. We also may send you special promotions, new arrivals or new site features.


Is The Information Shared?
We will NOT share your personal information with thord parties.


Is My Information Secure?
At Readers Fine Jewelry, 5th Generation, we are committed to providing our customers with a secure shopping environment. We maintain practices and procedures designed to ensure the security, integrity and confidentiality of customer information, and use various security measures to ensure that your credit card information is protected, including the latest in security technology. When you place an order through our shopping basket, your personal information is protected by 128/256 Secure Socket Layer (SSL) encryption technology, the industry standard security protocol for encoding sensitive information. SSL creates a shared digital key, which only lets the sender and the receiver of the transmission scramble or unscramble information. To everyone else, the SSL transmission is indecipherable.
Encryption is based on the mathematical scrambling and unscrambling of messages. The type of encryption we use assigns two keys - one is a public key and one is a private key. When you send us a message, you use our public key to encrypt your message. Once we receive your encrypted message, we use the private key to decode it. The same key cannot both encrypt and decrypt information. So, information encrypted using the private key can only be decrypted using the public key, and vice versa- ensuring the security of your information.

This technology, together with our other security measures, protects your personal information as it moves from your computer to our server. We also restrict and limit access to customer information only to those employees who require it to carry out their business functions, and educate our employees about safeguarding customer information and preventing its unauthorized access, disclosure, or use. We constantly monitor and adopt, as appropriate, new technological improvements designed to protect and ensure the accuracy and security of customer information.

Your confidence in the At Readers Fine Jewelry, 5th Generation shopping experience is our highest priority. If you have any concerns about privacy and security that have not been answered in the above policy, please contact us and we'll do our best to answer your questions and put your mind at ease.

As we continue to grow and take advantage of technologies to improve the services we provide, this policy will change. We encourage you to refer to this policy on an ongoing basis so that you understand our current privacy policy. This policy was last updated on July 21, 2006.