Usually, a guy like me doesn't WRITE about a jewelry store. But I had to do it this time. I was on a hunt for a christmas gift.

I went to the Santa Monica mall - big mistake. When you walk in to ANY jewelry store there, they're LOOKING, BEGGING for you to buy something. They're all hired and salary is based on commission, plus it is extremely awkward. They don't care. They got hired for the christmas rush. They know nothing about jewelry. But this place: WOW! 3 thumbs up! and I don't even have 3 thumbs know wuh i'm sayin'?

I walked in and immediately started joking with the owner and his assistant (who he's known for 11 years and is a gorgeous woman of 27). I felt at ease. I've never bought jewelry before. i felt- COMFORTABLE. 40 minutes later i was out the door with yes, the perfect gift. And that is what you will feel as well, my friends. (you also can't argue with 5th generation jewelers)

GO!
Jason A.
www.yelp.com

Highly recommend this place. 5th Generation Jewelers, very friendly, knowledgeable and accommodating.

This is a small place and they like to show you things, don't feel obligated, but it's fun to try things on, and they really don't mind.

My husband had his mothers antique wedding band and engagement ring sized to fit me, and they did a beautiful job. This is a wonderful place to get an engagement ring or any other fine gift.
Lacey W.
www.yelp.com

Family owned, personalized service
A small store near the 3rd St. Promenade with a wide selection. The entire staff is friendly, knowledgable and helpful. In addition to high quality merchandise, they also provide high quality services. Cleaning, sizing, engraving, rhodium treatments are all skillfully carried out in a timely manner.
By Jennifer R. | Insider Expert | Rank: 6,354
www.insiderpages.com

This place is the perfect store to find the perfect gift or the perfect engagement rings. The owner has become part of our family. He sends us holiday cards, and has really adopted us. Plus he gave us, (poor college sutdents) a great deal on some high quality wedding bands and engagement rings.

I will never go to another jewelry store ever!!! READERS is the best!
Miss M

Hi Reader’s!
Thank you for your great service and friendly staff! You all have been more than helpful every time I am there. You definitely know how to take care of your customers! You now have two loyal customers and we will send our friends in!
Thanks so much!
A. Crabtree, Cappello Capital Corp.
www.cappellocorp.com

"I am so in love with my husband, and I wanted my wedding rings to reflect this. I also wanted unique settings and rose gold. Big or small, no jeweler has the designs Readers has. And nobody else has Avo. I spoke to him about what I wanted, and he and everyone else, particularly his dad, Eddie, couldn't have been nicer. And when I saw they had a whole collection of rose gold jewelry, which I was not finding anywhere else, I had to have Readers. Their designs beat everyone's, and when I saw the wedding band they made for me, and I have witnesses to this, I literally screamed with delight. I couldn't believe how beautiful it was, all pink sapphires, diamonds, and rose gold to match the pink sapphire and rose gold engagement ring from Readers that I had already been given. People stopped on the street to see who the screaming red-headed woman in the jewelry store was. Now, I don't want to get my jewelry anywhere else. Wedding gifts, Christmas gifts, personal jewelry, all gotten at Readers, and it's a delight every time I go in and visit. And Avo is absolutely the best. He knows I think this, so I hope he won't be too embarrassed by my putting it in writing."
M. Holmes, Topanga, CA
www.crazyauntmary.com

I was lucky enough to inherit a beautiful engagement ring with matching wedding band from my mother. Since I got married two years ago I have been proudly wearing this set of rings however I always felt like something was missing. Enter Readers Jewelers! The extremely creative and competent staff were able to make an exact replica of my wedding band! Now I have an additional beautiful band to accent my original rings! I am so happy! I can't recommend Readers enough!
Ellen | MTV Networks

"I had the fortunate situation of getting a diamond from my mother-in-law.
Because of that I had to find the perfect band that not only accentuated the
heirloom but also reflect my love for Diana. I brought the diamond to Eddie
and Avo and it was like they read my mind. They knew exactly what I wanted
and it was better than I could imagine. We were so happy with the result
that Eddie and Avo instantly became part of our family. There is not a time
that we are in the area that we don't stop in."
Aaron and Diane P.