Edward Avedis Fashion Collection

I was lucky enough to inherit a beautiful engagement ring with matching wedding band from my mother. Since I got married two years ago I have been proudly wearing this set of rings however I always felt like something was missing. Enter Readers Jewelers! The extremely creative and competent staff were able to make an exact replica of my wedding band! Now I have an additional beautiful band to accent my original rings! I am so happy! I can't recommend Readers enough!
Ellen | MTV Networks


Dear Eddie and Avo, thank you for making our wedding bands soooooooo beautiful!
Jens and Maiken


I highly recommend this place. 5th Generation Jewelers, very friendly, knowledgeable and accommodating.

This is a small place and they like to show you things, don't feel obligated, but it's fun to try things on, and they really don't mind.

My husband had his mothers antique wedding band and engagement ring sized to fit me, and they did a beautiful job. This is a wonderful place to get an engagement ring or any other fine gift.
Lacey W.


"I had the fortunate situation of getting a diamond from my mother-in-law. Because of that I had to find the perfect band that not only accentuated the heirloom but also reflect my love for Diana. I brought the diamond to Eddie and Avo and it was like they read my mind. They knew exactly what I wanted and it was better than I could imagine. We were so happy with the result that Eddie and Avo instantly became part of our family. There is not a time that we are in the area that we don't stop in."
Aaron and Diane P.


Hi Reader’s!
Thank you for your great service and friendly staff! You all have been more than helpful every time I am there. You definitely know how to take care of your customers! You now have two loyal customers and we will send our friends in!
Thanks so much!
A. Crabtree, Cappello Capital Corp. www.cappellocorp.com


Avedis....I LOVE my ring!!! I've been staring at it all night. Thanks for paying attention to what the customer wants and letting your passion take it to a whole other level. AMAZING!!!  
Amber B.


I went in to get my wife 1yr anniversary gift. Great people to work with. Both the Son and the Father took great care of me. Would highly recommend them. Quality service, and on time - Actually they called me a day early because this was on week of the 405 closure, so that I could avoid being on the road during closure.
ronny. i www.yelp.com


If you're looking for classy designs and outrageous customer service, then Readers is where you want to shop!  I've known the Guerboians for many years, and appreciate their quest for quality and creativity.   Eddie designed a beautiful bracelet for me and it's very satisfying to know it's one of a kind!  Readers show great pride in their products, pride in their community, and pride in all of the previous generations!
Tish T. www.yelp.com


This is by far the best jewelry store I have found in Santa Monica.   The selection and quality are amazing, and the service is even better.   They care so much about their customers and will do everything they can  to make sure you are happy.  They are also wonderful with repairs.  The owner and his son are two of the nicest people anywhere; they truly care about every person that walks through their door.  After visiting Readers Fine Jewelers, I will never go anywhere else.
A.K.G www.yelp.com

If I could give 10 stars, it would be 10 stars. Avo and Eddie and the rest of their family are the friendliest people you'll ever meet and their jewelery is the most beautiful I've ever seen.

I bought an engagement ring there a year and a half ago and Avo walked me through the process and helped me pick the perfect ring. Today, we bought our wedding bands and gifts for bridesmaids/groomsmen there. I also bought my fiances christmas present there too. Every time we've gone in to say hello Avo and Eddie offer to polish her ring for her free of charge.

I would recommend it to anyone in all of Los Angeles, not just Santa Monica.
Sammy www.yelp.com


My fiancé and I just got both of our wedding rings here- they're gorgeous and the service was fantastic. We were in a time crunch and they were able to have our rings made and ready to go in less than two weeks. The price was right, the store is beautiful and the family who owns and operates could not be nicer. I would recommend this store to anyone looking for an engagement ring, wedding rings, or any other piece of nice jewelry. We had a great experience with Readers!
Alison S.


I love Readers Jewelers! The folks there are so friendly and down to earth and you feel comfortable and safe going there. Before sizing my engagement ring, they convinced me double check with the original designer to make sure she wouldn't do it for free before I paid them to do it. Who does that?! They saved me a few hundred dollars.
Sara K.


I thought this place was really great. I am not a big jewelry person, but I needed a new chain for a necklace that I have. Thanks yelpers! I had no idea where to go, so I took your advice and I absolutely agree. The 2 men working there were so nice. We looked like slobs (not necessarily high end jewelry buyers) and they were so nice to us.
Jen G.


This place is the perfect store to find the perfect gift or the perfect engagement rings. The owner has become part of our family. He sends us holiday cards, and has really adopted us. Plus he gave us, (poor college students) a great deal on some high quality wedding bands and engagement rings.

I will never go to another jewelry store ever!!!

READERS JEWELERS is the best!
Maria M.


Thank you for making both purchases of our rings so special, personalized and enjoyable. Those rings are so important to us and we think and talk of you guys and your shop very often. It’s a very “home town”, cozy feel in such a big city! We will be coming back for years to come. Thank you again for your service and for being such great people!
Love, Amber and Justin


Dear Eddie,
Needless to say, Carol was delighted beyond question with the tennis bracelet-and even more so in knowing you were involved. Your knowledgeable assistance and good humor in the selection were greatly appreciated.
Very truly yours,
Burton


Usually, a guy like me doesn't WRITE about a jewelry store. But I had to do it this time. I was on a hunt for a christmas gift.

I went to the Santa Monica mall - big mistake. When you walk in to ANY jewelry store there, they're LOOKING, BEGGING for you to buy something. They're all hired and salary is based on commission, plus it is extremely awkward. They don't care. They got hired for the christmas rush. They know nothing about jewelry. But this place: WOW! 3 thumbs up! and I don't even have 3 thumbs know wuh i'm sayin'?

I walked in and immediately started joking with the owner and his assistant (who he's known for 11 years and is a gorgeous woman of 27). I felt at ease. I've never bought jewelry before. i felt- COMFORTABLE. 40 minutes later i was out the door with yes, the perfect gift. And that is what you will feel as well, my friends. (you also can't argue with 5th generation jewelers)
Jason A. www.yelp.com


Highly recommend this place. 5th Generation Jewelers, very friendly, knowledgeable and accommodating.

This is a small place and they like to show you things, don't feel obligated, but it's fun to try things on, and they really don't mind.

My husband had his mothers antique wedding band and engagement ring sized to fit me, and they did a beautiful job. This is a wonderful place to get an engagement ring or any other fine gift.
Lacey W. www.yelp.com


Family owned, personalized service
A small store near the 3rd St. Promenade with a wide selection. The entire staff is friendly, knowledgable and helpful. In addition to high quality merchandise, they also provide high quality services. Cleaning, sizing, engraving, rhodium treatments are all skillfully carried out in a timely manner.
By Jennifer R. | Insider Expert | Rank: 6,354 www.insiderpages.com


This place is the perfect store to find the perfect gift or the perfect engagement rings. The owner has become part of our family. He sends us holiday cards, and has really adopted us. Plus he gave us, (poor college sutdents) a great deal on some high quality wedding bands and engagement rings.

I will never go to another jewelry store ever!!! READERS is the best!
Miss M


"I am so in love with my husband, and I wanted my wedding rings to reflect this. I also wanted unique settings and rose gold. Big or small, no jeweler has the designs Readers has. And nobody else has Avo. I spoke to him about what I wanted, and he and everyone else, particularly his dad, Eddie, couldn't have been nicer. And when I saw they had a whole collection of rose gold jewelry, which I was not finding anywhere else, I had to have Readers. Their designs beat everyone's, and when I saw the wedding band they made for me, and I have witnesses to this, I literally screamed with delight. I couldn't believe how beautiful it was, all pink sapphires, diamonds, and rose gold to match the pink sapphire and rose gold engagement ring from Readers that I had already been given. People stopped on the street to see who the screaming red-headed woman in the jewelry store was. Now, I don't want to get my jewelry anywhere else. Wedding gifts, Christmas gifts, personal jewelry, all gotten at Readers, and it's a delight every time I go in and visit. And Avo is absolutely the best. He knows I think this, so I hope he won't be too embarrassed by my putting it in writing."
M. Holmes, Topanga, CA www.crazyauntmary.com


I have to thank my fellow yelpers for helping me find this amazing place. For my medical school graduation I received my grandfathers medical school class ring- a truly priceless gift, as he passed away several years ago. The ring itself is gorgeous and completely unique with a skull and crossbones complete with ruby eyes. It also has my grandfather's graduation year- 1952- stamped on the side, in addition to his initials carved on the inner band. The only issue was...my grandfather has a size 13.5 ring finger (and was a gynecologist- yikes)! And I am a size 7!! When I took the ring in, the young woman who helped me was appropriately skeptical regarding resizing the ring to fit me, in addition to preserving the initials on the inside. She then consulted the jeweler (I think maybe her father?) who (was the sweetest man!) and said he would do his best to get it as close to my size as possible. Additionally, he would take the remaining gold and make it into 2 pieces that would go on necklaces for my sisters. Two weeks later I rushed in right at closing time to pick up the ring. Typically, I have found that running into a business at closing time is a sure-fire way to get an annoyed, eye rolling response from every employee who THOUGHT they were off for the night. That was just not the case. I was met with a smile and walked to the counter by the owner. When I saw the ring I was shocked- this gigantic thing that could have been a bracelet was now small enough to fit on my finger. And, most importantly, the initials were still there on the inside of the band. On top of that, they had hammered out the 2 pieces from remaining gold- and they looked AMAZING! I could not be more impressed with the quality of work at Readers. And as a bonus, the employees, who I'm pretty sure are all related, are fantastic. If you need a jeweler, you cannot go wrong here.
Hannah V. www.yelp.com

I adore the folks over at Reader's, and their craftsmanship results in gorgeous pieces of jewelry. My fiancé went ring shopping a year ago and, as a southern boy from Texas, he was looking for good, friendly service. Maybe even someone who would genuinely be excited to help him find the perfect engagement ring. Jewelry store after jewelry store he was met with snooty salespeople, though his words were a little harsher than "snooty" when he recalled his journey after he proposed. When he came upon Reader's he was met with smiles. Genuine smiles and genuine excitement. They worked with him for several hours to help him come up with a design that would perfectly fit what he imagined. And wow, when he popped the question I was stunned. "Stunning" is the word everyone uses when they see my ring. And whenever we return to Reader's they thoroughly check my ring and polish it up. We recently returned to pick up the wedding bands we had made. My fiance wanted to wear his out of the store he loves it so much, and mine fits perfectly up against my engagement ring. I recommend Reader's to anyone looking for fine pieces of jewelry made by a genuine, thoughtful business. We'll be returning for holiday and anniversary gifts for sure!
Lauren W. www.yelp.com


Over 10 years ago I walked into Readers Fine Jewelers to talk to them  about resetting my great grandmother's diamond into a pendant necklace  for my September wedding.  It was to be my something old.  I asked them  to add a sapphire to the setting as my "something blue" as well as  symbolizing September.  Eddie looked at me and said lovingly, "why would  I sell you a sapphire?  This is your great grandmother's diamond, you  don't want to take away from that."  At that moment I knew this was a  family establishment that wanted the best for me and my sentimental  heart, and not the best for their cash register. They have since  made my wedding band and my ex-husband's as well (I don't blame them for  the divorce :) ), they have made my baby gift, an amethyst ring for  when my twins were born.  They have also turned my wedding band now into a Happy Divorce ring. My children call them Grampa Eddie and Uncle Avo.  They are our family and who I go to for every need.  I cannot imagine why anyone would go anywhere else for their jewelry needs.
Maggie S. www.takenbystormphotography.com, www.yelp.com


Does true love exist for inanimate objects? Yes. Yes, it does. I pined after a ring I saw in a magazine for over a year. I had the stone and thought it would be easy to get the setting made to fit my stone. No jeweler stepped up to the challenge, until Readers. Avo worked with me to create a totally custom ring based on my beloved ring from the magazine. He even showed me the wax mold and remained patient as I annoyingly adjusted the design and tweaked tiny details via 500 emails.  He did not flinch, always promptly responding to my requests, explaining the design process, and providing helpful suggestions to ensure I got what I wanted at a great price. I picked up my ring today and it is like a little sparkle of happiness on my finger. If you like to be happy as well, I suggest you go to Readers.
Vero S. www.yelp.com


© 2010 Readers Fine Jewelers - The Largest Family Owned Jewelry Store in Santa Monica!
331 Wilshire Boulevard, Santa Monica, CA 90401, Ph. 310.451.1349
Two Hours Free parking in 4th street Parking Structur
e


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